The Master Cleanse website was my first content website, that first went live in January of 2006. The intent of this website was always to serve as my testing grounds for how to “Make Money Online”. I have been using the website to learn lessons in niche marketing and social media.

Like all of my websites, TheMasterCleanse.org does not have a custom, fancy design. It is simple, and branded for continuity. Content is King after all. I am saving my designs for for on launches, not testing ground.

Since the launch, the website has become the niche leader in Search Engine Results for primary keywords (Master Cleanse and variations). The results are substantial traffic and revenue potential (which after all is sort of the point –at least from my perspective). This website has allowed me the opportunity to implement the spectrum of tools, techniques and systems to manage the website through all Orders of Magnitude; from Research, Design and Development, through Content creation, Optimization and Marketing, culminating in Monetizatization, Management and Mastering. All of these areas of expertise have served as the Research for my Make Money Online venture which will provide tutorials, videos, tools, systems, and most importantly –Community– for a new venture called “SiteRighter”, which is set to launch in the summer of 2010.

Trevor Turnbull and I were contracted by The Grey Cup Festival to hold a Social Media Video Contest. We utilized a small budget of passes, tickets, and merchandise to gather Fan Video to post on Grey Cup Festival properties, driving traffic and engaging the community. We implemented a social strategy including Facebook, YouTube, Twitter, and Flickr and deployed a website to host and serve as the hub to the spokes of the social network contents.

Sport-Fan Connect is my current adventure. What started out as an ultimate sports trip –two weeks on the East Coast from Washington to Boston and spanning 4 leagues turned into something more when my college Trevor Turnbull and I began to discover an opportunity for not only a more meaningful trip, but to learn as well.

We interviewed executives, players, fans, and social media leaders in each fan base for each team. The result was a tremendous amount of insight into the workings of Social Media in Sport today. The website (and dream) lives on. We will continue to attend world-wide premier sporting events, either as a fan or an agent for social media for the years to come. The Sport Fan Connect Website well continue to be used to publish our findings on Social Media in Sports.

My largest project to date was full spectrum from design of logo to design of business model. This of course included designing and developing web services to facilitate the daily needs of the business, as well as custom plugins for clients. Where required development skills exceeded my own, I designed documentation to present detailed Requests for Proposals, and managed the development cycle of each component or plugin.

This project is currently in hibernation while I package it for sale. The business is a complete system of Website Design and Development that will enable any moderately educated entrepreneur to manage the business of website design and development while never having to know the details of how to build one. Of course, since the business is about training people how to manage (and build their own) full featured website, the owner/manager can be (and should be), trained on the process.