Kerry Girling hosts a youth event at the Great Northern River Festival. The Great Northern River Festival is an annual event on the shores of the South Saskatchewan River. Formula 1 Speed Boats come from all over the world to race on our river. This event has grown from a single race into a full fledged festival
My client, Kerry Girling held a rally during this festival. The rally promoted Kerry’s agenda of Positive Lifestyle Choices with our youth. The poster pulls from Kerry’s established identity, creating focal point and hierarchy of information. I often use elements repeatedly in scale. I draw from smaller elements in logos, word-marks and typography to create backgrounds and balance in the piece. Color and contrast are my favorite weapons to create focal point.
