Mike Olaski

Contact Mike Olaski now: mike [at] mikeolaski [dot] com

Website Design, Development and Mastering.
SEO, SEM and Social Media Expert

Currently engaged in developing personal website properties like TheMasterCleanse.org and SiteRighter (currently in private beta)

WEBSITE SOLUTIONS | GRAPHIC DESIGN | MARKETING | BUSINESS DEVELOPMENT

I have a fundamental and comprehensive command of the nature of the Internet, including what technologies should be applied to what circumstances. I focus on clean, effective design and communication, search engine optimization, accessibility, and standards compatibility. I have exceptional conceptual abilities in identity solutions, branding, logos and campaign development. I have demonstrated the ability to recognize problems and offer recommendations that impact the bottom line in both agency settings on million dollar projects as well as in my own business ventures serving hundreds of clients.

Key Expertise

SEO/SEM and Social Media:

Organic Traffic Building

Keyword/Market Research and Content Strategy

Pay Per Click (PPC Campaigns)

Content Development, Optimization and Syndication

Video and Podcast Development

Link Exchange and Building

Social Media Integration

Google Analytics, Tracking, Goals and Funnels

Website Development:

Hand Coded XHTML and CSS

PHP and MySQL Development and Integration

Versioning (Subversion)

Content Management Systems (CMS)

WordPress Themes and Plugins

Information Architecture

Website Monetization

User Interface/Experience Design

Creative Direction and Design:

Project Management

Identity Conceptualization

Graphic and Website Design

Expert Level Command of Adobe Creative Suite

CGI Modeling and Animation

Business Development:

Strategic Analysis

Business Model Development

Market Planning

Operational Design and Implementation

Information Technology

Product Development and Launch Management

Affiliate Management and Joint Ventures

Achievements

Website Mastering and Social Media Marketing

Produced niche leading content website: generating over 150,000 unique viewers per month.

Implemented various Monetization Strategies: yeilding an average of $4,000/month.

Developed subsription, syndication and memberhsip lists: totaling nearly 20,000 leads.

Website Design and Development

Proven ability to identify client’s needs and suggest appropriate solutions consistent with budgets, current technologies and corporate ideology.

Software Design, Requirements Gathering and Documentation: Led initiative to gather requirements for complex web based software and produced documents to reflect the design.

Wrote and presented proposals, timelines and suggested budgets.

Executive Director – High Level Leadership

Led design teams in development across the spectrum of communications pieces.

Member and leader of elite teams in athletics, academics and professional ventures including the Men’s Canadian National Hockey Team.

Advanced Conceptual Ability: Positioned numerous enterprises for advantageous marketing campaigns through Identity and Branding.

Skilled SWAT Analysis: Keen sense of Strategic Weaknesses and Advantages across all business lines.

Business Development

Systems Development, Team/Project Management, Outsourcing: Developed a business from the ground up. Designing the system of sales, marketing, fulfillment and support.

Design software to automate the processes and achieve business goals.

Led development of software though staff and outsourced agents. Produced a profitable business in 18 months.

Talented Public Speaker comfortable presenting to clients in the living room and executives in the boardroom.

Experience

Webmaster

The Master Cleanse

January 2006 – Present

Use site traffic analysis to improve the website and produce new ideas and design concepts

Development of ongoing site features/functionality

Research, development, maintenance, updates and optimization of site design and content for maximum visibility and ranking in the major search engines

Core Competencies: Keyword and Content Strategy, Niche Research and Positioning, Social Media Marketing, Monetization Techniques

Multimedia Producer

Emjayoh Productions

January 2006 – Present

Research, Design and Develop multimedia productions including concept, budget and production schedule

Coordinate principals, agents, crew and contract staff for production

Led the activation team and/or execute the production plan

Core Competencies: Conceptual Development, Lateral Problem Solving, Leadership

Co-Founder, Producer

Sport-Fan Connect

September 2009 – Present

Developed the concept for the Sport-Fan Connection

Developed Website, Plugins and Theme for website (Sport Fan Connect, Grey Cup Fan Connect)

Implemented Social Media Integration Strategy (Sport Fan Connect, Grey Cup Fan Connect)

Core Competencies: Big Picture Thinking, Social Media Strategy, Content Production

Founder, CEO and Developer

Onewebsite Design and Development – Saskatoon, SK

January 2005 – Present

Developed systems for all corporate functions

Developed Plugins for CMS, Design and Led Development of Business Software

Conceptualization, Layout, and Production of static, and dynamic web sites using Adobe Creative Suite and Macromedia Studio. Search Engine Optimization, Database Integration and Web Application Implementation.

Core Competencies: Project Management, Outsourcing, Software Design, Business Operations

Lead Front End Developer

Guide Productions – Vancouver, BC

August 2006 – May 2007

On contract to an American Web Application Studio, Onewebsite provided consultation and code on a 9-month, $1,000,000.00 Web based application.

Hand-code HTML and CSS for complex web-based software.

Intergrated front-end display logic with back-end programatic code.

Core Competencies: XHTML, CSS, Flash, Actionscript, PHP, MySQL, SEO, Wireframing, UML, SVN

Marketing Director

Cedar Lodge – Saskatoon, SK

June 2002 September 2003

Led in-house marketing projects. Establishe and promoted corporate identity. Designed and developed print materials and website. Proven ability to generate sales leads through on and off-line marketing techniques.

Core Competencies: Corporate Marketing, Identity and Branding, Graphic Design, Pre-Press.

Creative Director

Source Communications – Saskatoon, SK

September 2003 September 2004 (Concurrent)

Consult on business direction, marketing strategies, identity development and promotional campaign realization.

Core Competencies: Client Proposal, Multiple Project Management, Graphic Design.

Graphic Artist

Five Sides Design Grand Rapids, Michigan

June 1998 – December 2001

Logo and identity development. Graphic Design and Business Consultation.

Freelance interior design, Corporate consultation. 3D design for point of sale products. Indoor-advertising development.

Designed and Developed print media as well as interactive design and information architecture./dd>

Core Competencies: Graphic Design, Small Business Management.

Marketing Director

Nipawin Junior Hawks – Nipawin, SK

March 1994 August 1995

Promotion and sales of marketing materials. Board sign and program advertisement sales. Design and Develop game program.

Raised marketing sales revenues by 60% in successive years.

Core Competencies: Customer Service, Sales.

Education

Bachelor of Fine Arts

Kendal College of Art and Design, Grand Rapids, Michigan

January 2001 May 2002

Major: Visual Communications – Web Design, Graphic Design, and Animation

Full Academic Merit Scholarship, Summa Cum Laude, 3.8 GPA

Associate of Business

Ferris State University, Big Rapids, Michigan

September 1995 – May 1998

Major: Marketing – Visual Communications, and Minor Business Administration

Full Athletic Hockey Scholarship, CCHA All Academic Team, Deans List, 3.8 GPA

Recognition

• NCAA Full Academic Merit Scholarship
• Full Athletic Scholarship Division 1 Hockey
• Amerikam Merit Awards
• Academic Achievement Awards
• Deans List Honors
• Summa Cum Laude
• CCHA All-Academic Team
• Honorable Mention
• Member Canadian Men’s National Hockey Team
• Captain Junior Hockey Team – Nipawin Hawks

Interests

The Arts:

Music

Guitar

Songwriting

Production

Film

Animation

Screenwriting

Lifestyle:

Athletics

Hockey

Yoga

Language

Film

Traveling

Culture:

Commerce

Entrepreneurship

Personal Growth

Society

Philanthropy

Sustainability

Politics

Environment

Skill Set Table